Ronald's existential crisis

When it comes to activist theatre (if not all theatre) clearly there is a problem of distribution. How can the performance reach enough people to have any kind of effect? Thus, I was intrigued by this video of a piece by L.M. Bogad, which is not only used to expand the audience, but also acts as a step-by-step guide for doing similar action. It would be interesting to know if anyone has followed its example...I mean if it worked for flash mobs...
-Joel