Working title of project (1-4 words): Phōd
Outcome 4 - New Zealand arts gain international success
Idea or kaupapa: Current modes of contemporary dining in Aotearoa (seating, ordering, receiving the food you have ordered, leaving) are hackneyed and stagnant. Cutlery, for example, is deplorably predictable in both its form and placement.
Phōd will be a non-linear, progressive eating experience. We will not patronise our clients' lazy predilection for easily digestible material offered in bite sized chunks upon verbal agreement.
The condescending and infantile expectation that money will simply "get you food" will be challenged and inverted. Salads, for example, may never arrive or appear at high velocity on non traditional platforms. The assumption that someone else will look after the dishes will be playfully examined.
Exact form and content is still in the workshop stage, but for some patrons the entire Phōd experience may consist of waiting for a meal that never comes and then being charged for extra drinks.
A mature and confident dining public will appreciate this intention to disrupt their complacency rather than adhere to an accepted formula, and tip accordingly.
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