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What does this even.

19/11/2015

This sign is by the entrance to Massey on Wallace Street. I like Massey. But god damn it, what does this sentence even mean?

Why doesn't it start with 'we?' Who's talking? What do we have and why aren't we confident enough to say it? Why is the word 'unique' trying to get away from the rest of the sentence? The more I look at this, the more queasy I feel.

I can only hear it spoken in John Key's voice. The phrase covers its own ass with a politician's reflex. If in a few years we realise that, actually, we don't have something unique (oops), no-one can use this as ammo against us. Phew.

I think it would work better as a neon sign.

-Ralph